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| Media attention can be a good
way to present information about the SCA to the community. However
it's important to remember that the media will be looking for the
best/most interesting story or angle. The information below will
provide you with tips and hints that will help you present the
best of the SCA. Just click the subject of interest in the list below
and it will take you to a more thorough discussion. |
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Questions the media might ask: |
The media will likely want to know general information about the SCA-at-large, the local group, and yourself. Local information is especially important because many media representatives will choose a community interest angle and will want to show what local people are doing. Most of the questions below, you will need to develop yourself but these should be a good starting point for preparing both yourself and your group for media interactions.
Things will go more smoothly and you will feel more comfortable if you prepare ahead of time. Of course, you can’t prepare for everything but this will at least help for the most common situations. |
| How/when did the SCA get started? |
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The SCA was started in 1966 in Berkeley, California after a theme party. Following the party, a group got together to discuss the idea of a medieval re-creation and re-enactment group (similar to the Civil War re-enactment groups). |
| How many people are in the SCA? |
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Includes over 30,000 paying members and over 100,000 active participants throughout the world. |
| What’s the timeframe? |
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The SCA time period is generally defined as 600-1600 AD, concentrating on the Western European High Middle Ages. Although we do have members that study cultures pree-600 such as the Romans. |
| When did the local group get started? |
| How many people are in the local group? |
| How did you get into the SCA? |
| What do you (personally) do in the SCA? |
| What are the activities available in the SCA? |
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Supervising the media at events / demos / and practices |
| Because the SCA is a private organization, it is important the media be escorted at all times at an event or activity. If they cannot be told of this rule ahead of time, it needs to happen as soon as they are on-site. Be prepared to describe the activities they are viewing. They should also be told of any restrictions on site such as garb requirements and restrictions on the use of flash photography. |
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Interviews / discussions with SCA members |
| There are two ways to approach this: one is to allow them to talk with anyone and the second is to provide the media with people to interview. Ideally, these would be people who you have chosen and who meet the requirements set forth in the Society Media Relations Policy. Suggestions on presenting this to the media: |
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You are more than welcome to talk with anyone as long as that person is comfortable conversing with you |
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A number of people are open and willing to talk with you and we can set up these interviews wherever and whenever you wish (when choosing this option, refer to Society Media Relations Policy concerning the best way to pick someone to speak to the media) |
| Just like you, it’s important that the members of your group are prepared for a discussion with the media. It will help them feel comfortable and things will go more smoothly. Introduce your group to the questions that will be most likely asked of them: How did you get into the SCA and What do you do in the SCA. Ask them to spend some time coming up with answers that they are comfortable with. Go over the list of words/topics to avoid and the discussion of SCA-isms. |
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Language use and the media |
The SCA has developed its own vocabulary that someone from outside of the group will not understand or can easily be misconstrued. It is important that you avoid these words as much as possible. Examples: troll, dragon, feast-o-crat. Use words that anyone would understand, such as registration or check-in, car, and cook (the last two are also period – which is also a word that should be avoided).
It is very important to avoid the word “mundane” – emphasize this with your group. Mundane implies that those in the group are special and those outside are just ordinary and it can be taken as patronizing or insulting. Use “modern” – such as my modern clothing, modern job, etc.
Because we want to avoid misconceptions or the media leaping to conclusions as much as possible, never discuss the following topics with the media or public: |
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Religion |
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Lewd behavior that can be perceived as a form of sexual harassment, including flirting or courtly love |
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Alcohol making, preparation, studies, distribution, sale, etc. |
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Households – seems innocuous but can actually be difficult to explain and is often misunderstood by those outside the SCA |
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Injuries and bruises during combat |
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